Course Overview

A 4-week on-demand course concluding with a live networking session

The “Art of Science Writing,” is an intermediate-level course designed to elevate your science communication skills and expand your writing repertoire across various platforms. Over the span of four weeks, you will delve into advanced interviewing techniques, learn to craft compelling narratives for different platforms, and master the art of brand journalism. Each week, you will engage in practical assignments and participate in thought-provoking discussions to enhance your understanding and application of science writing principles. Each module also features a short video lecture and assigned readings.

Who Should Register?

This course is tailored for individuals with some experience in science writing who are eager to refine their techniques and explore new media.

Course curriculum

    1. Introductory Letter

    2. Assignment: Class Introductions

    3. Survey: Networking Session Guests

    1. Watch: Video Lecture

    2. Read: Encyclopedia of Communication Theory

    3. Read: Theories of Human Communication

    4. Read: To Think or Not to Think

    5. Read: The AI Transformation Journey

    6. Read: NASW Statement on Generative AI

    7. Listen: Wow in the World Episode

    8. Assignment: Discussion

    9. Assignment

    1. Watch: Video Lecture

    2. Watch: My Vaccine Story

    3. Read: Chapter from The SAGE Handbook of Social Media Marketing

    4. Read: LinkedIn 1-Pager

    5. Assignment: Discussion

    6. Assignment

    1. Watch: Video Lecture

    2. Watch: SMT Clip

    3. Read: Overview of DiSC

    4. Assignment

    1. Watch: Video Lecture

    2. Read: Example Pitch Letter

    3. Read: Chapter from Contemporary Editing

    4. Read: I'm a Writer Who Hates Pitching

    5. Read: Query Letter Clinic

    6. Read: Write Better Queries and Sell More Articles

    7. Reference: Trade Journals

    8. Assignment

    1. Networking Session

Information

  • $275 ASC and SANDSWA members
  • $320 non-members
  • 4 modules

Instructor(s)

Deborah Bright

Deborah L. Bright has been a professional science communicator for just over a decade. With a unique background in both science and communication, she has dedicated her career to promoting scientific literacy. Her work has been featured in numerous media and has won multiple awards. Deborah holds a Master’s degree in Interdisciplinary Studies and is currently pursuing her PhD in Strategic Communication with a focus on science communication. She is a current Board Member of the San Diego Science Writers Association and serves as an Advocate for the Ruben H. Fleet Science Center as part of their "Two Scientists Walk Into a Bar" program.